Amethyst jewellery still being bought despite recession

People are still treating themselves to amethyst jewellery and other little luxuries, despite the pressures of the recession, according to a new report.

Mintel said that Britons spent a record £13.2 billion on personal care last year, which is equivalent to the average adult splashing out £216 during the 12-month period.

It also found that despite economic problems, more than one in ten people bought 'most of their clothing' from designer and high-end retailers, with one in five buying 'some' of their clothing from these outlets.

"Adornment products, such as accessories, jewellery and watches, have been growing at the fastest pace," said the Mintel report, suggesting that items like amethyst jewellery are still important to fashion fans.

It was suggested that for many, buying a new silver pendant is a way of invigorating an old outfit with a new look.

According to IMRG, £5 billion was spent online by Britons during July, showing that internet shopping is growing in popularity.

Posted by Robert Gardner