Accessories 'becoming as popular as buying clothes'

Consumers are now taking as much, if not more so, care and attention on their accessories, like pieces of rose quartz jewellery, as other parts of their outfits.

This belief has being echoed by a number of people in the accessory industry, including Ana Maria Escobar, creative director of Oroton, an Australian brand that was established in 1938, Perth Now has reported.

She points out that women are now being defined more by what handbag they are carrying around, for example, than what dress they have decided to wear.

The demand for fashion accessories can be seen from figures released after the Fashion Exposed event in Australia, which shows that 141 accessory brands participated in the event compared to only 42 in 2007.

Sophie Kyron, who is a jewellery provider, believes that purchasing new accessories can have a great knock-on affect on other parts of an outfit.

She told the news provider: "You can have a garment from last year and totally change the look of it with an accessory … something as inexpensive as a bangle can change the entire look."

Posted by Gemma Spaven